Franziska Racker Centers Logo

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Friday, January 05, 2018
Racker Rebrands

Franziska Racker Centers unveils new name and logo as they prepare to celebrate 70 years of service to the community.

 

 

 

Friday, January 5, 2018 - After many months of hard work, a local non-profit, Franziska Racker Centers, an agency that works to support individuals with disabilities is excited to announce a new name and logo. Franziska Racker Centers will officially be operating as Racker effective Friday, January 5, 2018.

 

“It is with great pleasure we reveal our new name and logo,” states Heather Hughes, Director of Community Relations & Development. “We have spent the large part of the last year and a half gathering information, holding focus groups, testing ideas and working on graphics, and we are thrilled with the end result that gives us a fresh look and name.” 

 

The name Racker represents a piece of the agency’s history that is very important to many people affiliated with the non-profit. It is the last name of former and beloved medical director, Dr. Franziska Racker. Dr. Racker served the agency from 1971-1999 and was a compassionate leader and a champion of human rights. Her holistic and strength-based approach to serving people with disabilities became the agency’s guiding philosophy. Her focus was on responding to a person’s needs from the perspective of the ‘whole person,’ treating each person with dignity and respect. This philosophy and culture remains at the center of the work of the agency to this day.

 

“As the community’s needs change, we have always been an organization that changes to meet those needs. Finding a name that fully describes an agency that is so vast, is a bit of a challenge,” states Dan Brown, Executive Director. “We provide services that support individuals of all ages, from preschool, to mental health programs, to residential supports, and more throughout Cortland, Tompkins and Tioga counties. So, as we looked to transform our name it felt like the perfect choice to hold onto Dr. Racker and her legacy, and shorten our name to provide for ease of use, and sharing. The name also allows for the flexibility of a changing landscape of services and allows us to remain agile in order to address the needs of the future,” Continues Brown.

 

“With this change to Racker, the agency’s legal name remains Franziska Racker Centers, allowing partnering agencies, school districts and others to use either Racker or the agency’s full name on documentation,” states Hughes. “We ask, however, that agencies and partner organizations update directory listings, logos and any publicly facing resources for families that may be seeking support or services. Our mailing address and all other contact information will remain the same.” continues Hughes.

 

Unveiling the new name and logo comes at an exciting time, as in 2018 Racker kicks off the agency’s 70th anniversary! Many exciting things are planned, including a special celebration in each county. More information about upcoming 70th Anniversary events can be found throughout the year on the Racker website www.racker.org.

 

Racker began serving the Finger Lakes region in 1948 as the Cerebral Palsy Association of the Ithaca Area, offering supports and services for families who did not want to send their children off to an institutional setting. The organization has grown in size and scope from the Cerebral Palsy Association, to The Special Children’s Center to Franziska Racker Centers in honor and memory of Dr. Franziska Racker who served the agency for 28 years. The agency has evolved to include over 35 sites, employ more than 900 people and serve over 3,000 individuals and their families annually throughout Tompkins, Cortland and Tioga counties. We are inspired by our Vision: We envision a world where all people know they belong. www.Racker.org

 

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